So often we’re asked about hosting on the low-cost budget website hosting services or even about the, so called, ‘free’ web hosting accounts that are available.
Why do our potential clients ask such?
Well, as some of them may be just starting out in business, they are obviously looking at the cheapest way to get a website up and running so that any other funds can be used to pay for the day to day expenses of running your own business.
While others, although they KNOW they ought to have a website, they want to save money on this aspect of their business so that they can spend money on ‘more important things’.
The way I look at it is that, if you trust your business to a free service, then you can’t be very serious about running your own business … it’s, therefore, just a hobby that brings you in a few pounds here and there. Nobody will be treating you like a genuine business person.
But what is it REALLY costing you by hosting your website with a no-cost, low-cost solution?
Quite a lot, actually.
Here’s the thing, those ‘popular’ website hosting companies that allow you to host your website for free are letting you do it because they want to display their client Ads on your webspace. This earns them an income over the whole platform. They are using YOUR brand to promote their client’s services. This, for a start, doesn’t look good to your potential customer, seeing other people’s Ads on your business site. It really looks as though you are trying to get extra funds by taking dodgy Ads (have you read any of them?) leading to spammy websites with inferior offers.
The freebie platforms also try to upgrade you, of course, by offering you your own domain name, more space, more features, more bandwidth etc., however, this digs you deeper into the hole that you can never get out of.
Should you realise the error of your ways later down the line (and you will), transferring your site to a proper hosting company will be next to impossible as the code they use to build your site won’t work anywhere else so, be warned.
What Happens BEHIND Your Website Matters
There are major limitations in what you can do with a low cost, no cost platform compared to what you can do on, say, a WordPress website. Features you would like to add simply aren’t available or, if they are, they don’t fully comply with what you should be able to do with them. With WordPress websites, you simply add a plugin and you’re away … it starts working for you.
SEO on the freebie hosting used to be non-existent but it has improved over the last two years. Speaking to a web designer earlier this week, I was informed that one of her clients did rank on page one of Google for their chosen keyword and they were getting phone calls from this happening. This is great news but, once the visitor gets to the site, what’s to stop them from clicking on a competing Ad and so you lose them altogether. How many more clients COULD they have captured if the platform was a proper one?
Unless you PAY for hosting, you are given limited bandwidth for visitors to come to you website. This is STILL a fact and I tested it out today, just to make sure it was an accurate statement.
Let’s say that you run an Ad campaign on or offline and send 20 people to your websites all at once. This will effectively crash the website and people over and above the allotted bandwidth simply won’t be able to view your site. I’ve even witnessed that when just 8 people visited the same domain and the same time, the site gets closed out for other visitors until the resource limited calms down a little.
What else affects your website quality?
A poor URL structure whereby you have the domain name-platform name followed by a series of numbers. This is terrible for SEO purposes in order to rank you website on the search engines.
Adding ‘alt attributes’ (alternative text for images) is not always supported.
Blog posts can be a nightmare as you may not be able to optimise the title tag, the URL or the meta-description of your posts, which makes them pointless.
Some platforms are still using ‘Flash’ technology which simply doesn’t work correctly or isn’t supported at all when using the latest web browsers from Google, Firefox and MS Edge etc..
Your website should be looked at as an investment in your company—not an expense. Most consumers turn to the Internet when they are looking for products and services, so if your website is not being found you are losing money to your competitors—guaranteed.
Using WordPress is a much better alternative, yes, you pay more upfront BUT, it gives better returns over time, by far, if built and run correctly.
Of the top one million websites on the Internet today, 48 percent of them are built on WordPress, this speaks VOLUMES over having a free or low-cost budget solution.
WordPress has tens of thousands of plugins available for you to use on your website at the click of a button with many of them designed to help with SEO. They are all designed to be easy to use and implement.
Even if your business is extremely small-time, it can work for you … right up to the biggest enterprises. The versatility of WordPress makes it an ideal website content manage system for any level of expertise or business.
Nowadays, you no longer need to pay thousands of pounds to have your website built and hosted on a solid foundation that’s reliable and works for your business but you MUST avoid the pitfall of going budget-priced or totally free as you’ll pay dear in the longer run and have to start over when you eventually come to realise this.
Contact Marketing Bugle so we can take a look at your business marketing strategy in order to give you some guidance on getting the best from your online presence. https://www.marketingbugle.co.uk/register